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Spring Fair 2026 set to scale up trade, culture and consumer confidence
The Spring Fair 2026 is expected to be one of the year’s largest trade and cultural events, combining large-scale commerce with vibrant Tết experiences. With thousands of booths, extensive exhibition space and a strong focus on stimulating domestic consumption, the fair aims to create a dynamic platform linking culture, creativity and commerce at the start of the new year.
Glorious Spring Fair 2026: key lever for domestic market growth
The Spring Fair 2026 is organised to implement the Prime Minister’s directives on achieving economic growth targets for 2026 and to develop a professional, systematic series of national-level trade promotion events, which aim to stimulate consumption and expand domestic market and support production and business.
